Emma and Maarten wonder how we transitioned from frugal living and repairing items to thoughtlessly throwing away and replacing. They visit a Repair Café with Maarten's malfunctioning printer. Is there still life in the device? They also observe a company that rescues returned products from the landfill and resells them. Where does our urge to buy actually come from? In the depths of the brain, they discover how we are constantly tempted to buy. With a couple living entirely in 1960s style, they relive the rise of the consumer society from Maarten's youth.